A four-week pilot to test lead quality, conversion and scalability.
You experience the leads first. We then demonstrate how structured response, qualification and follow-up can move the same campaign opportunities further.
- 4 weeks live
- $0 management fee during the pilot
- Client funds Meta media
- Real commercial evidence
A meaningful pilot, not a token test
The budget and duration are deliberately set to give the campaign enough room to learn, improve and produce useful commercial evidence.
Included at no Green Circle management cost
You fund Meta media spend directly to Meta at a minimum of $400 per week. Green Circle does not mark up the media spend. The pilot is deliberately focused on one priority offer and one territory.
Growth diagnostic covering the offer, service area, competitors and current digital presence.
One focused Meta campaign for one agreed priority product or offer.
Campaign strategy, audience setup, ad copy and an agreed set of creative variations.
Lead form or suitable landing-page pathway, tracking and lead delivery setup.
Active campaign management, optimisation and a concise weekly performance review.
End-of-pilot commercial review across leads, contact, qualification, appointments, quotes and sales outcomes.
What the pilot proves
Whether the offer can attract relevant local enquiries at a sustainable cost—and where conversion is won or lost after the enquiry arrives.
Keep the test focused
At $400 per week, focus on one priority offer and one territory. Depth over breadth produces cleaner evidence.
Best suited to
Established retailers with an approved offer, capacity to service the agreed territory, prompt lead handling and market-aligned pricing.
First you experience the leads. Then we test conversion support.
This sequence separates campaign quality from follow-up execution and gives both teams clearer evidence.
Launch & Learn
Campaign goes live. You experience the raw lead flow, response and feedback. We capture baseline performance.
Refine
We optimise audience, ad creative and offer based on early data—so week 3 and 4 give you clearer, higher-quality signal.
Conversion Assist
Green Circle can respond to new pilot leads using your approved offer, scripts, pricing and systems—fast contact, structured qualification and booking.
Prove & Review
Continued follow-up, then a joint commercial review across the full funnel—leads, contactable, qualified, appointments, quotes and sales outcomes.
Full commercial funnel
Lead quality is measured end to end
The pilot report identifies the drop-off point, not just the headline cost per lead.
Client handover: Quotes, contracts and any regulated or product-specific representations remain with the retailer unless a broader sales scope is separately agreed.
A fair test requires both teams to do their part
These conditions protect the integrity of the pilot and make the final review commercially useful.
Budget & term
Minimum $400 per week for four consecutive live campaign weeks. Payment failure or a client-requested pause also pauses the pilot clock.
Access & approvals
The client provides timely access to Meta assets, website or CRM pathways, brand assets, approved claims, pricing and campaign approvals.
Offer & capacity
The offer must be commercially credible, serviceable in the agreed territory and supported by sufficient sales and installation capacity.
Lead handling
During weeks 1 and 2, the client responds promptly and records outcomes so campaign quality can be separated from sales execution.
Compliance
The retailer remains responsible for licences, product claims, pricing, incentives, consumer-law obligations, privacy and any NETCC representations.
Conversion factors
Results are influenced by digital presence, reviews, market position, pricing, finance options, offer strength, response speed, sales capability and competition.
Exclusions
Media spend, website rebuilds, CRM subscriptions, photography, extensive video production, extra territories and additional campaign streams are excluded unless agreed.
No guarantee
Green Circle does not guarantee a fixed number of leads, appointments, sales or revenue. The purpose is to create and assess real market evidence.
Move from evidence to a managed growth engine
We review the commercial funnel together. If there is a strong fit, the campaign transitions into Green Circle's Get Leads subscription, with ongoing management fees, media spend, deliverables and reporting confirmed in a separate proposal. Final scope is confirmed in the client proposal before launch.
Book a complimentary Discovery Call
Book a free initial Growth Assessment. Tell us how your business operates today, where you want it to go and what keeps getting in the way.